I’m a Peruvian Advertising Professional with experience as Creative Copywriter since 2000 and Creative Director since 2011. I have worked in prestigious advertising agencies in Peru and Ecuador, such as FCB Mayo, McCann, Grey, Publicis, Euro RSCG, BBDO, Young & Rubicam and Volver d6. I have created and planned advertising campaigns in TV, Digital, Print, Radio and Outdoors for brands like Coca-Cola, BBVA, Nestlé, Samsung, Ripley, Movistar, Oreo, Domino's Pizza, Nivea, Volkswagen, Sanna, Mitsubishi, Claro, Avianca, Pepsi, Braedt, Falabella Bank and Peugeot, among others. Always looking for the best creative idea based on communication and marketing objectives.

I have won awards at national and international advertising festivals such as Ojo de Iberoamércia, Effie, Caribbean International Festival, Gran APAP, Amauta, Dial de Oro and received in 2011 the highest creative evaluation by the McCann World Creative Council. I have been Jury in Ojo de Iberoamérica 2012 and 2016, The New York Festivals 2014, The Pioneering Spirit Award 2014, Effie 2024, 2025 and 2026, and FIAP 2025.

I am professor at the Universidad Peruana de Ciencias Aplicadas (UPC) and former teacher at Universidad Tecnológica del Perú (UTP) and Instituto Peruano de Publicidad (IPP). I have given talks at Universidad San Martin de Porres and Instituto Toulouse Lautrec.

I´m also co-host at Adnálisis, video podcast of advertising and marketing in YouTube.

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